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Article: "Why are 'vintage kimonos' now being chosen overseas?"

「なぜ、今 “ヴィンテージ着物” が海外でも選ばれているのか?」

"Why are 'vintage kimonos' now being chosen overseas?"

A single kimono, once left to sleep in a chest.
Passed down with care after being worn on someone's special day, these fabrics possess a “beauty of time” that modern mass-produced goods cannot replicate.

KIMONO-REPURPOSE breathes new life into vintage kimono and obi that can no longer be worn, transforming them into new forms.

For example—

・“Kimono Fabric Panels” to enjoy as interior decor
・“Smartphone Shoulder Bags” for everyday use
・“Vintage Kimono Brooches” that pair easily with Western clothing
・One-of-a-kind “Obi Bags”

Each is an “ichi-go ichi-e” piece, with a pattern that can never be recreated.

Internationally, there is a growing interest in “authentic Japanese aesthetics” and “sustainable craftsmanship.”
Indeed, overseas upcycled kimono brands are receiving high praise for Japan’s spirit of “mottainai” and the beauty of silk.

Furthermore, among overseas kimono enthusiasts, many voices note that “the texture and patterns of authentic kimono are completely different from inexpensive printed items.”

That is why we prioritize
not just “recycling,” but
“naturally incorporating the beauty of kimono into modern living.”

Take fabric panels, for instance.
The elegant luster unique to silk and the delicate craftsmanship of the artisans can change the atmosphere of a room simply by hanging them on a wall.

Panels featuring the auspicious “Takara-zukushi” (treasures) pattern are also popular as gifts for store openings or housewarmings.

In addition, the “Gosho-doki” patterns depicting seasonal plants are well-received by overseas customers as “Japanese Art.”

Because the placement of the pattern differs for every single piece,
a sense of “being special just for you” is something unique to vintage kimono.

A Japanese beauty that cannot be produced by mass manufacturing.
Why not enjoy it in your own daily life?

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バッグインバッグとして

as a bag-in-bag

受け継がれてきた帯に、新しい命を吹き込んで。 ⁡ 繊細な刺繍と大胆な幾何学模様が目を引くこのポーチは、ヴィンテージの帯をアップサイクルしたもの。 ⁡ お気に入りのトートバッグに忍ばせて「バッグインバッグ」として使えば、開けるたびに少し特別な気分になれそうです。日本の伝統を、もっと身近に、軽やかに。Breathing new life into a cherished obi. This po...

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OBI+SLEEVEの発送について

Regarding the shipment of OBI+SLEEVE

The OBI+SLEEVE you pre-ordered on Makuake is currently in production as scheduled.Shipping is planned for early June. Please look forward to it for a little while longer.  

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